OLIVE BRANCH, Miss. (WMC) – A motorcycle crash late Thursday night resulted in the death of a rider at Goodman Road and Craft Road.
The incident occurred shortly after 9 p.m. when a motorcycle collided with an SUV, according to city officials.
Upon arrival, officers found the motorcyclist unresponsive in the roadway. Emergency medical personnel pronounced the man dead at the scene despite resuscitation efforts.
The Olive Branch Police Department (OBPD) is conducting an investigation into the circumstances surrounding the crash.
In a statement released Friday, city officials extended condolences to the family of the deceased. They highlighted the necessity for heightened roadway safety awareness among all drivers, particularly motorcyclists.
Authorities reiterated the importance of remaining alert, maintaining safe speeds, and ensuring adequate following distances on the road.